🐎 Tracy Gunnels:

The Cowgirl Code
Wellness, Freedom, Lifestyle

And zero apologies.

Feel better, get stronger, and take back your confidence — without starting from scratch.
Grab your free roadmap now.

Welcome to The Cowgirl Code.

where freedom meets unapologetic living.

I'm Tracy Gunnels, and I'm thrilled to have you here.

Whether you're just browsing or searching for inspiration, know that you've landed in the right place if you're a bold midlife woman ready to blaze your own trail.

My Favorite Things

My Favorite Wellness Products

These are the wellness essentials I personally use and love—because feeling good shouldn't be complicated. From daily energy and joint support to skin health and cellular vitality, everything here has made a difference in my life. I only share what I trust, use, and believe in.

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My Favorite Travel Club

Smart Travel, Big Savings
This isn’t your average travel program. Think wholesale pricing, premium options, and real value. It’s one of the many tools I use to build a freedom-focused lifestyle—and it’s way more than just vacations.

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My Favorite Tools For

Building Freedom

These are the tools I personally use (and love) to simplify, scale, and show up better—whether it’s creating content, building income online, or tracking my wellness goals. If it’s on this page, it’s part of my actual daily routine or my business blueprint.

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Tracy's Cowgirl Shop

This is where you’ll find the horse products I personally select—tack, gear, and barn essentials I stand behind. Some items ship directly from me, others may ship from my trusted suppliers—but everything here is chosen with care and quality in mind.

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Confident & Fit

Meet The Coach Tracy Gunnels

you can stop looking...

You found your coach!

I'm Tracy Gunnels, a midlife woman who loves horses and dogs, nurtures my family, and juggles a full-time job with a side hustle rooted in authenticity. My journey, fueled by a passion for wellness and simplicity, led me to create a vibrant community for bold women ready to redefine midlife. The Cowgirl Code inspires women to craft a life of health, wealth, and freedom on their own terms. Join us, download our free resource, "Confident & Fit," and start your path to empowerment. Together, let's rewrite the rules and live life unapologetically.

Tracy is the first person I reach out to when I have a question about health—whether it's for myself, my horse, or my dog. She has a natural way of making wellness make sense. And when it comes to building income online, she's a wealth of knowledge. Digital marketing, network marketing, affiliate marketing—she’s walked the walk and is always ready to help you figure out what fits your life.

- CMarshall

From The Blog

You Don’t Need More Motivation — You Need a Rhythm

Tired of starting over every Monday? Learn why consistency beats motivation in midlife and how simple daily rhythms support energy and real change. ...more

Wellness

January 26, 2026•2 min read

Progress Without Pushing: What I’m Learning by Paying Attention

A quiet moment of reflection inspired by nature, sunlight through trees, and peaceful beach views. A reminder to slow down, notice the moment, and build a calmer, more intentional life in midlife. ...more

Lifestyle

January 24, 2026•2 min read

Why Working More Hours Doesn’t Fix Money Stress in Midlife

Working more hours doesn’t always fix money stress — especially in midlife. This post explores why hustle stops working and how to think about income, time, and sustainability in a smarter, calmer way... ...more

Freedom

January 23, 2026•2 min read

You Don’t Need More Motivation — You Need a Rhythm

Tired of starting over every Monday? Learn why consistency beats motivation in midlife and how simple daily rhythms support energy and real change. ...more

Wellness

January 26, 2026•2 min read